Best Book Promotion Ideas
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers https://postscriptpublication.com/2019-05-06-petit-prince/.
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate’s marketing efforts. Businesses typically pay per sale or per click/impression.
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Book Launch Promotion Ideas
Celebrate your book’s release with a bang! Host a launch party—either in-person or virtual—where you can interact with readers, share your book’s backstory, and sign copies. Promote the event on social media and local community boards.
For nonfiction authors, you may be better off hosting an interactive workshop rather than a traditional book launch. For example, if you’ve written a cookbook, you could invite readers to take part in a hands-on cooking class or attend a pop-up dinner that you’ve cooked yourself. If your book is related to self-help or personal finance, host a workshop that can offer immediate value to your guests and persuade any skeptics to buy your book.
If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.
Celebrate your book’s release with a bang! Host a launch party—either in-person or virtual—where you can interact with readers, share your book’s backstory, and sign copies. Promote the event on social media and local community boards.
For nonfiction authors, you may be better off hosting an interactive workshop rather than a traditional book launch. For example, if you’ve written a cookbook, you could invite readers to take part in a hands-on cooking class or attend a pop-up dinner that you’ve cooked yourself. If your book is related to self-help or personal finance, host a workshop that can offer immediate value to your guests and persuade any skeptics to buy your book.
If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.
Book Fair Promotion Ideas
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
A recommendation from a respected influencer can work wonders. Reach out to reviewers, bloggers, or celebrities who align with your genre and ask for an endorsement. Their audience’s trust can translate into increased sales.
BookBub, a book promotion platform, has demonstrated the power of email marketing for driving book sales. Authors like Hugh Howey have successfully used newsletters to build strong reader communities and promote their work. Genre-specific email lists, particularly in romance and mystery, also offer targeted promotional opportunities. Publishers, too, leverage email campaigns for pre-orders and new releases. This proves email marketing remains a powerful tool among the various book promotion ideas available.
Book Promotion Ideas for Authors
68. Host a launch day giveaway on social media. Offer free copies of your book (or some free book-related merchandise) to your social media followers on launch day. This will generate buzz around your accounts, and probably get followers to share the information with their friends.
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
9. Join relevant online book clubs and discussion groups. If there are book clubs for your book, genre, or adjacent genres, JOIN THEM. You can connect with your readership and find lots of new potential readers in the process.
Before setting out to promote your book, it’s also worth noting that book marketing and book promotion are not the same thing. Marketing centers on what the book publishing business calls “discoverability”—ensuring that you and your books can be found by the right readers.
136. Offer educational resources related to your book’s theme. Your readers may want to learn more about your book’s theme or topic. Offer some additional resources to educate them further, whether they are website links, webinars, or mini workbooks.
